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投稿
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Angela JacobsSport Business in the Global Marketplace
by Hans Westerbeek, Aaron Smith❗ Sport Business in the Global Marketplace – READ MORE ❗
- Release date: January 18, 2003
- Publisher: Palgrave Macmillan
- Format: hardcover, 250 pages
- ISBN: 9781403903006 (140390300X)
- Language: english
- Author: Hans Westerbeek, Aaron Smith
About The Book
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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