Co-Opetition by Adam M. Brandenburger – audiobook download

[Thomas Wade]

Co-Opetition
by Adam M. Brandenburger, Barry J. Nalebuff

Co-Opetition — CLICK HERE

• Publisher: Currency
• Language: english
• Author: Adam M. Brandenburger, Barry J. Nalebuff
• Format: paperback, 304 pages
• Genres: business, economics, management, leadership, theory, science, sociology, school, entrepreneurship
• ISBN: 9780385479509 (0385479506)
• Release date: December 29, 1997

About The Book

Now available in paperback, with an all new Reader’s guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that’s insightful and instructive for managers eager to move their companies into a new mind set.

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